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November 30, 2020

Baby Boomers to change the face of aged care

Australia’s 5.2 million Baby Boomers[1] are set to radically change the face of the aged care system for ever, with demands for more funding, greater services in their own homes, and more interesting activities in communal facilities, according to new research by RSL LifeCare.

Schooled in rock‘n’roll, the Boomers are more professional, more tertiary educated, more active and have a greater life-expectancy than any previous 60s-plus group[2].

“Our research has found that Baby Boomers’ priorities for aged care are quite different from previous generations with a greater emphasis on high quality food, exercise opportunities, ‘wellness support’ and travel excursions,”
– RSL LifeCare CEO Laurie Leigh

RSL LifeCare CEO Laurie Leigh said changing generational tastes meant that Baby Boomers, aged between 55 and 74, were poised to change the aged care system for ever.

“Our research has found that Baby Boomers’ priorities for aged care are quite different from previous generations with a greater emphasis on high quality food, exercise opportunities, ‘wellness support’ and travel excursions,” she said.

“That may explain why only 1 per cent of Baby Boomers want to enter communal residential aged care in its current format, as they have perceptions that these services are not currently provided.

“As they get older, three quarters of Baby Boomers want to stay in their own homes with occasional nursing visits, rather than entering communal residential aged care facilities.

“Only 7% of Baby Boomers think the aged care system is adequately funded, with 67% believing it lacks the necessary financial support. However, Baby Boomers largely don’t know how to prepare for the transition to old age, with 57% admitting they don’t know how much care will cost them.”

The research findings could have profound implications for Australia’s aged care system with such a large number of people needing medical care in the next decade, while also wanting to maintain an active and varied lifestyle shared with lifelong friends.

More than 3.8 million Australians, or 15% of the total population, are currently over the age of 65[3]. By 2057, that will rise to 8.8 million, or 22% of the population, and by 2097 it will reach 12.8 million people, or one in four Australians[4].

Baby Boomers represent 24% of our total population[5], with the oldest beginning to enter aged care for the first time.

Key findings of the RSL LifeCare research:

  • Choice of living arrangements – Only 1 per cent of Baby Boomers want to enter communal residential aged care in its current format. When care is needed, three quarters want to stay in their own homes with occasional nursing visits. They will only move into formal care when their physical or mental needs force them to do so, or when they become a burden on their families. This is a significant shift from the World War II generation, where communal retirement villages were popular.
  • Lifestyle – If Baby Boomers have to move into communal living, their most pressing priorities are quality of food, followed by access to exercise opportunities, ‘wellness support’ and then excursions.
  • Public Funding – Only 7% of Baby Boomers think the aged care system is adequately funded, with 67% believing it lacks the necessary financial support.

Ms Leigh said that more than 1.2 million Australians[6] currently receive some form of government-funded aged care, either in their own homes, or in a residential aged care setting.

More than 750,000 of these older Australians remain in their own homes and receive occasional worker visits.

Over 187,000 others have greater clinical needs and live in permanent communal residential aged care facilities with 24-hour onsite care[7] with a further 184,000 Australians residing in retirement villages[8].

“As teenagers the Baby Boomers changed our music tastes and then the university system, and their attitudes were now likely to have profound impacts on the way the entire aged care system functions,” she said.

“Baby Boomers are fiercely independent, work longer, live longer, and are renowned for their love of travel and generally enjoying life.

“Our research has found they are turning their backs on the concept of generic group living, and ‘slowing down’, and are looking for more bespoke services that help them through their entire life.”

 

 

 

RSL LifeCare used an independent third-party research house to survey a nationally representative group of more than 1,000 Australians aged 56-74.

Media enquiries: Apollo Communications, Adam Connolly 0417 170 084

References:

[1] Australian Bureau of Statistics – 3101.0 – Australian Demographic Statistics, Jun 2019. Table 59. Accumulation of those born 1945-64. Aged 55-74 in 2019. Line 59. Rows I through to AB

https://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/3101.0Jun%202019?OpenDocument.

[2] https://www.indesignlive.com/the-peeps/bernard-salt-future-aged-care-design

[3] https://www.aihw.gov.au/reports/older-people/older-australia-at-a-glance/contents/demographics-of-older-australians/australia-s-changing-age-and-gender-profile

[4] https://www.aihw.gov.au/reports/older-people/older-australia-at-a-glance/contents/demographics-of-older-australians/australia-s-changing-age-and-gender-profile

[5] https://www.abs.gov.au/ausstats/[email protected]/Previousproducts/3235.0Feature%20Article12014

[6] Australian Institute of Health and Welfare. Aged Care Snapshot 11 September 2019  https://www.aihw.gov.au/reports/australias-welfare/aged-care

[7] Australian Bureau of Statistics (ABS) – 4430.0 Disability, Ageing and Carers, Australia: Summary of Findings, 2015 https://www.abs.gov.au/ausstats/[email protected]/Previousproducts/4430.0Main%20Features1042015?opendocument&tabname=Summary&prodno=4430.0&issue=2015&num=&view=

[8] Property Council of Australia. National overview of the retirement village sector, October 2014. https://www.grantthornton.com.au/globalassets/1.-member-firms/australian-website/industry/hac/pdfs/gtal_2014_hac_national-overview-of-the-retirement-village-sector.pdf

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