About Us

As part of our ongoing commitment to excellence and innovation, we have refreshed our brand identity and our values that reflect who we are and where we are heading.

This rebranding initiative is more than just a new logo or fresh coat of paint, it’s a symbol of our dedication to evolving and meeting the needs of veterans and their families, seniors, residents, and their families, as well as the broader community of today and tomorrow.

We are proud to stand for our values:

• Do the right thing;
• Aim higher;
• Care from the heart; and
• Act as one team.

Our new brand has been developed to be modern, distinctive and bold. It sets our team members apart in our communities, ensuring that our work and message resonates with both our current residents and future generations. Our new identity captures our forward thinking approach while honouring our rich history of supporting veterans and seniors.

For more than 110 years we have grown a warm and welcoming community of seniors, veterans and dedicated team members. We take this next step together with purpose – one that will support us in fulfilling our commitment to create proud communities living their best lives.