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What is RSL Life Care? Find out
November 12, 2018

Digital Marketing Specialist

RSL LifeCare - ANZAC Village, 4 Colooli Road, Narrabeen NSW, Australia

12-month contract

RSL LifeCare provides care and service to 7,000 senior Australians and employs over 3,000 people. RSL LifeCare is a leading not-for profit organisation providing high quality retirement living, residential aged care and home care throughout NSW and the ACT.

The Role

We are looking for a full time Digital Marketer with extensive experience to join our marketing team, initially based in Narrabeen with a planned office relocation to Chatswood mid-2019. Reporting to the Communications Manager, this newly created position will allow you to take ownership of the digital strategy and execution for RSL LifeCare, to fully optimise our digital media presence and achieve corporate goals.

Key Responsibilities include
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop and manage the digital budget
• Design, build and maintain our social media presence
• Maintenance and update of the RSL LifeCare corporate websites
• Ensure all sites are fully optimised and maintained via Google MyBusiness
• Ensure timely feedback to customer feedback and reviews
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate within the marketing team to create landing pages and optimise user experience
• Additional non-digital responsibilities
• General marketing assistance / coordination support to ensure the marketing activities are being delivered

Essential Criteria
• Degree in marketing or a related field
• 3-4 years’ plus hands on experience in digital marketing

The ideal applicant will have the following skills and experience to be successful in the role:

• Excellent grasp of social media and website metrics and best practices
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with split testing
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practice in online marketing and measurement
• Right to work in Australia

What we can offer you
• A competitive salary commensurate with your skills and experience;
• Industry leading salary packaging opportunities;
• Strong workplace culture;
• Training and ongoing support;
• A rewarding and challenging employment;
• Support and guidance from senior management.

Applications close Friday, 30th November.

Position snapshot

  • Location

    RSL LifeCare - ANZAC Village, 4 Colooli Road, Narrabeen NSW, Australia

  • Requirements

    Degree in marketing or a related field3-4 years’ plus hands on experience in digital marketing

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